The project is aimed at women with a mysterious, like a spell, wrapped in a fragrance that evokes an inexplicable attraction. The design features a glass candle that transforms the act of wearing perfume into a ritual, inspired by the Wiccan laws of attraction. The logo is a sigil, created from the words "Intelligence" and "Seduction", intended to imbue the wearer with these very qualities.

The perfume, named Esbat in honor of the witch gatherings that celebrate the Moon Goddess, comes in variations inspired by Celtic festivals. Each version incorporates symbolic flowers and colors. For example, Beltane celebrates love and fertility with thistle, while Ostara symbolizes balance with lavender.