BACKROOM

BRANDING / GRAPHIC DESIGN / STREAMING / UI UX DESIGN / ART DIRECTION

Backroom emerges from internet creepypasta to give horror a modern twist and a streaming home for fans of thrillers, slashers, and all kinds of genres that will keep you up at night. Instead of torn photos, stark whites, and blood reds, the visual identity embraces gradients and colors like purple and orange, evoking Halloween nights and pumpkin-lit atmospheres.

Liminal spaces such as endless hallways, abandoned malls, and infinite pools are part of Backroom’s promotional imagery, inspired by the survival levels of creepypasta lore that haunt the edges of reality, and your sleep.